This is a fashion video we filmed and edited for Aspinal of London‘s new store opening in Regent Street this past Xmas. It was a magical night with loads of amazing celebrities and cool fashion people.
How we filmed it.
We used a Movi Pro gimbal and a canon c300mkii + cinema lenses and walked around the store in search of nice details – to be honest, anywhere we pointed the camera looked lovely, the atmosphere, the bags, the crackling fire, and pet dogs running around joyously… the evening was full of energy and great looking people loving the new store, including video journalists, film crews from China and fashion influencers. The fact that it was Xmas added to the fairytale feel of the night.
From the footage we created shorter social media videos and snippets to use on Facebook, Twitter and instagram to promote the evening and the store opening (15 and 30 second fashion videos).
We had loads of fun – thank you Aspinal of London!
Making a fashion video to promote a new store opening is a great idea – it helps raise awareness and anticipation on social media and is a great tool for your marketing team. If you’re considering making a video for your shop inauguration please get in touch and we’d be super happy to help. We have state of the art filmmakers and film equipment.
We’re a creative video production company in London, we work in the UK and globally, so there’s no real limit – we like to work with fashion brands and designers, making branded content for clients around the world. Our directors have experience working with many high street and designer brands, having made films for LVMH, Global Blue and with many designer brands directly.
