Online Commercial

Online Commercial

Social Media video production for an online campaign on Facebook to help launch Pernod Ricard’s Chivas Regal Whisky in Asia.

Filmed in Scotland using Vietnamese actors with subtitles in English. The film reached over 450.000 views in less than 48 hours and has been nominated for Cannes Lions advertising awards 2017. We used high end 4K kit and cinema lenses, with occasional use of Go-Pro Hero 5 for any underwater shots and Osmo DJI for car scenes. This was linked to our remote client monitor for ease of use and to accurately frame objects underwater.  Multilingual online commercial filmed by our international crew. Social Media Video Production is become incredibly important as a means to reach more audiences, it is based on immediate visual impact, and we have to think about the story and the overall format differently, creating strong introductions that grip viewers and also creating subtitles for those who watch videos on their mobile without sound. This is why subtitles are incredibly important even if for the same language. We have a team of language coordinators who collaborate with fantastic translation agency in London and local experts globally. We like to work together with our clients in creating strong branded videos, suggesting ideas, or creative treatments to make their own ideas work on video. With storyboards and meetings we hone in on the message and make sure the visuals are focused around that. Online commercials need to be focused and to the point, within a handful of seconds they need to stand out form other videos online and being bespoke and unique is the way forward. For this social media video we used  a combination of mystery and poetic shots, focusing on the organic mystical element of Whisky, Scottish chore colours and textures and a sense of water as the main visual hook. Get in touch if you would like to have something similar made for your Brand. Email hello@tailoredmedia.co.uk

Find out more about us on: http://tailoredmedia.co.uk/branded-videos-multilingual/

 

Client
Pernod Ricard